The Asian Touring Car Series (ATCS) provides the vital link between a powerful racing vehicle and the spectator by making the cars, outwardly at least, the same as road cars.
This association made by the spectators translates into bigger sales for the manufacturers, which in part explains the presence of the biggest names in the auto industry in this type of racing.
Fans get to see their favourite cars in action, and from the past to the present the ATCS has featured popular models such as Alfa Romeo, BMW, Chevrolet, Honda, Proton, Peugeot and Toyota.
This year, the regulations have been altered to create even closer battles among competitors. There will be no more Divisions within the series and all cars will follow the FIA Super Production regulations, which means cars eligible are two-wheel drive cars with normally-aspirated engines with a maximum capacity of 2000cc with limited bodywork modifications in order to preserve the familiar original look of the car.
Participating drivers are professionals of varying backgrounds and most are highly experienced racers from around the globe.
The winning formula of quality grids of affordable, closely matched cars and skilful drivers has resulted in a worldwide surge in popularity, placing Touring Cars second only to Formula 1 in mass appeal.
Under the banner of the Asian Festival of Speed (AFOS) and the expert management of Motorsport Asia, ATCS is among the premier touring car championships in the world.