Malaysian driver Hiqmar Danial Hidzir has just announced a new sponsor for his 2012 JK Racing Asia Series campaign. Century has signed with the 18 year-old just this month as the Malaysian was preparing for his second race weekend.

Hidzir is already in France for Rounds 5 & 6 of the JK Racing Asia Series to kick of the first of two European weekends for the 2012 Season. The confident young driver is in his second year with the Series where he finished eighth as a Rookie last year.

He has set out to do a more impressive job and have signed on with Eurasia Motorsport, an experienced multiple Championship winning team based in Asia with European expertise.

Before leaving for France, Hidzir mentioned that he was excited with the sponsorship saying “I can’t wait to start the weekend in Europe. I want to be out there to make Century proud and I am aiming for a double podium weekend.

“The team and I have been working hard to prepare ourselves for this race weekend and having such a supportive sponsor helps to further boost my confidence” he ended.

Century was founded on 27th July 1994 as a distribution company for plastic household products. Formerly known as Siang Heng Plastic Ware, the company has embraced its present name since 5th August 1998 to prime itself for future expansion and development.

Purely a Malaysian company, SHPW began its humble journey as a plastic household products distributor and has evolved into a major supplier of plastic products in Malaysia today. With more than 10 years of experience in the plastic household utensil industry, SHPW is now producing its own unique line of plastic products under the Century brand through its associated company, Multi Graded Industries Sdn Bhd.

The sponsorship is in line with Century’s core objective to continuously improve its plastic technology and product quality to gain more market share both locally and overseas with plans of expanding their reach to countries in Europe, the United States of America, the Middle East and South Africa.

JK Racing Asia Series is a single seater series where talented young drivers are able to showcase their abilities to a wide group of motorsport enthusiasts.

JK Tyre & Industries, the leading tyre manufacturer in India, is the title partner for the JK Racing Asia Series.

The JK Racing Asia Series is supported by Cody Maxx, SPA Design and official logistics agent, JAS Worldwide.

The JK Racing Asia Series is organised by Motorsport Asia Ltd.

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